Assassin - Bio

When a newcomer to the world of dancehall took the stage alongside T.O.K in the Cayman Islands in summer 2001, he expected it to be a good outing. He would perform his usual songs for a new crowd, and hopefully garner a few new fans. He took the stage, performed those familiar songs, but instead of a few fans, he acquired an island of new fans. His performance was so commanding and capturing that he was selected mayor of the island for a day. That particular performance made the young DJ realize even more that the place of dancehall music was where he wanted to be. He declares that show to be his best so far, stating, "I even outshined T.O.K" with a slight laugh. That night on that island, many got a glimpse of the young DJ, Assassin, poised to take his place as a forerunner in dancehall music.

Assassin got his lethal stage name from musical clashes he encountered with friends while in school. He would literally "assassinate" the competition; as a result, the moniker was adopted. Born and raised in Papine, 20 year-old Jeffrey Campbell started deejaying at around age 4. When asked who saw the potential in him, his first response is his brother, Garrett, also known as G-Code. His family was a big factor in the former Camperdown student's decision to pursue music. "My family really, my family and friends said I could do it, so I just did." Assassin did just that, he ventured into the world of reggae music with the assistance of one of his musical influences, Spragga Benz.

Spragga Benz, being a DJ Assassin looks up to, saw the potential in the young artiste and took him under his wings. It was not long after, that he was brought to the attention of Penthouse Records who is currently his management. With Penthouse by his side, Assassin was ready to make an impression on the dancehall world. He recorded his first song, "Name Brand" for Baby Giant, but it was not until "How We Roll" on the 1999 Thunder Riddim, that people began to take notice of this fresh talent. His next single, "To Make Money," was then the driving force in his way to success. He began appearing at local events and was prepared to go beyond the local stage and into overseas venues.

In 2001, Assassin embarked on a series of overseas shows where he was able to gain new fans. Throughout it all however, he has remained true to himself and to the community in which he grew up. He not only wants to leave his mark on the music scene, he also wants to have something to fall back on in case the business fails him. Although he knows in his mind, he wouldn't be doing anything but music at the moment; he still wants to have something to replace musical skills. If he was not on the mic deejaying, he states he would be doing something involving journalism. "I can't really see myself doing anything but this, but maybe journalism, so I can stay close to the music." The young DJ is also very confident in himself when he says, "The thing to do is try to find some kind of motivation and believe in yourself and your talent. There will always be elements that will challenge that, but as long as you know you are doing the right thing, you'll make it."